If you’re a blogger, this is probably a question you ask yourself often – should I go to these blogger events? Or are they worth it? Or should I just stay home and watch Netflix while eating popcorn. Been there, done that. So let’s talk about when to go and when to stay home and do just that!
Taylor Reese – Reese’s Hardware – Dress | Lauren Schwaiger – Lauren Schwaiger – Dress | Erica Taylor – Tayloring Style – Dress | Anna – Peppered in Style – Dress | Laura Leigh – Louella Reese – Dress | Kristina Williams – Dear November Days – Dress
Here is Charlotte we have a CRAZY amount of blogger events. Which is absolutely amazing and us Charlotte bloggers are so incredibly blessed that is the case. However, going to every single one just isn’t possible and also, is it beneficial? More times then not these events fall on the same evening. Like seriously nothing for two weeks and then three-four events on the same evening. It is bananas! Deciding which one to go to can be hard! I know, I know first world problems BUT blogging is my business, it is my job so attending these events can really help me or not. Same goes for every other blogger on that guest list. And those in other cities!
Therefore, we need to put some thought into the events we choose and also, when we decide to stay home! Because, y’all that is okay too! So let’s chat about a few things to think about before sending in your RSVP.
PHOTOS BY DEAANNA KOURTNEY PHOTOGRAPHY
Should I attend this Blogger Event?
Do You Want to Go?
This is a serious question. Do you WANT to go to the event? Is it one you immediately felt excited about upon reading the invitation? Is it a spot you’ve been wanting to visit or a restaurant you’ve been dying to try?
If you answered yes to any (or all of these) then go girl friend! You’re bound to have a great time if it’s something you’re looking forward to and excited about. If you answered no to any (or all of these) then put it on hold for a bit. Spend some time thinking about it and move on to the additional questions below, before sending your RSVP.
Will It Benefit You/Your Business?
Do you see yourself walking away from this event feeling thankful that you went due to potential opportunities gained from going? If yes, then 100% GO! If blogging is your business (your lively hood) then it’s important that you go if you truly see a benefit in it.
Whether that’s making connections with the brand or PR company hosting the event, meeting other bloggers in your city that you’ve been wanting to connect with, or networking with others attending. Think about those outside of the blogging world, it’s important for them to go to networking events to expand just that, their network. It’s important for bloggers as well!
If you don’t see if being beneficial, then you definitely should not feel bad about passing on the opportunity. For example, there is a brand in Charlotte that hosts events almost monthly. While they can be fun for connecting with other Charlotte bloggers there is no real benefit in going. The brand is going to work with any of us (on paid campaigns) and we’re not going to connect with others that could offer up a beneficial partnerships. So yes it’s fun but not beneficial. Therefore, if Grey’s Anatomy is calling my name, I’m RSVPing no and not feel an ounce of guilt about it.
What’s the ROI?
What are you getting from attending this event? A good time, yummy food + champagne, social time with your blogger besties, an opportunity to chat with a brand you love, or great networking. Is whatever you’re getting from this event worth the time it takes to get ready for it, drive to, and attend. That may sound harsh or a little too straightforward but ladies and gents, your time is valuable. You need to make sure you’re getting something in return for the time your investing. And then double that if you’re sharing/promoting the event while there or afterwards with the brand/company/restaurant tagged.
If you’re happy with the ROI then heck yes you should go. If you aren’t sure if it’ll be worth it then maybe reply with a maybe (if possible) and make a game time decisions or a straight no if you’re definitely not feeling it.
Are you burning bridges by not going?
The chances of that happening are SUPER slim y’all so please, please do not stress about that when making your decision. Everyone understands that everyone is busy and if they aren’t busy, maybe they need some down time. So rest assured, you will not be burning bridges if you say no to a single event.